“With the right words you can change the world.”

— Charlotte, Charlotte’s Web by E.B. White

“If you can’t explain it simply, you don’t understand it well enough.”

— Albert Einstein

“The art of communication is the language of leadership.”

— James Humes

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”

— Lee Iacocca


The Business of Language

The Language of Business


Whether you’re an executive, a new manager, or starting your first “real” job, finding the right words can be tricky. Language and leadership coaching can help you make your case, lead your team, and more effectively do your job.


We work with businesses, internal teams, entreprenuers, and nonprofits to eliminate the obstacles to effective communication and replace them with powerful language and leadership practices.


Whether we’re delivering a custom training program or a keynote address, our approach is accessible, pragmatic, and often humorous. We’ll make sure your audience is inspired and ready to take action.


Whether we’re delivering a custom training program or a keynote address, our approach is accessible, pragmatic, and often humorous. We’ll make sure your audience is inspired and ready to take action.

Headshot of Amber D. Nelson


Thanks for checking us out! I’m Amber Nelson, the ringleader here at The Lingo Institute. I’ve been happily building this language and leadership company since 1997.  My team and I are  dedicated to helping our clients build a strong communication foundation to increase their reach, maximize their impact, and meet their business goals. 

My favorite part of this work is helping people find their words. I believe, unequivocally, that words matter. What we say and how we say it defines who we are and can lead us to who we want to be. It’s the connection between language and leadership that inspires me every day. 


The Lingo-ist Blog

Amber shares communication insights and inspirations in her blog, The Lingo-ist.

Memorial Day and Memories

As we head into Memorial Day weekend, I’d like to invite you think about your communication memories and how they may be serving you. Each of us has a unique communication history defined by the many choices we make, our emotional responses, and our ability to process...

Is Your Body Language Serving You?

You may be adept at effectively reading body language but how well do you manage and modulate your own physical cues? Many of us work hard to understand and respond to crossed arms, furrowed brows, and fidgety fingers but spend less time calibrating our own nonverbal...

When to Provide More Than “Just the facts, Ma’am”

A focus on "just the facts" can help us stay on track, make sure our communication is relevant, and provide grounding for complicated issues. As with so many rules of convention, however, there are exceptions. I’d like to invite you to occasionally consider including...

Real Leaders Ask for Help

One of the many traps of leadership is believing that you have to be responsible for everything, know everything, and do everything. Leaders who take that approach are susceptible to burnout, often fail to create the space they need for creative work, and miss...

How Are You Dealing With (UN)Constructive Criticism?

Perhaps your boss called you uncollaborative after you pulled off a massive team effort or your colleague suggests you don’t have the experience to make a particular decision. In both cases, they can claim that they are only trying to provide some constructive...

How Words Help You Build the World You Want

People tend to fall in to one of two camps: those who believe they are in charge of their own world and those who don’t. Neither perspective is wholly true, yet the mindset informs the way we engage with those around us. When you believe you can influence or control...

Avoid These Three Transparency Traps

Today’s communication trends emphasize authenticity, familiarity and transparency. Everywhere you look there is advice to be “real,” use your personal story to connect with others, and to highlight common humanity. Transparency, like so many good ideas, can go too...

When Your Words Aren’t Working

There comes a point in time for each of us when we’ve explained all we can and our audience just isn’t hearing us. Perhaps we’ve failed to take their needs or perspective into consideration or we’ve gone on too long and lost their interest. Maybe we relied on jargon...

Please, Stop Trying

If you’ve been with the blog for any length of time, you know how strongly I believe in the power of words. Words create meaning and empathy. They express feelings and articulate policies. Whether or not we like it, the words we use are bright neon lights spotlighting...

When Laughter Isn’t the Best Medicine

The laughter that connects us in a shared moment of surprise or joy is priceless. But, there’s another kind of laughter that illustrates disregard, uncertainty, and a lack of professionalism that we’d all do well to avoid. I invite you to observe your own behavior and...

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