“With the right words you can change the world.”

— Charlotte, Charlotte’s Web by E.B. White

“If you can’t explain it simply, you don’t understand it well enough.”

— Albert Einstein

“The art of communication is the language of leadership.”

— James Humes

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”

— Lee Iacocca


The Business of Language

The Language of Business


Whether you’re an executive, a new manager, or starting your first “real” job, finding the right words can be tricky. Language and leadership coaching can help you make your case, lead your team, and more effectively do your job.


We work with businesses, internal teams, entreprenuers, and nonprofits to eliminate the obstacles to effective communication and replace them with powerful language and leadership practices.


Whether we’re delivering a custom training program or a keynote address, our approach is accessible, pragmatic, and often humorous. We’ll make sure your audience is inspired and ready to take action.


Whether we’re delivering a custom training program or a keynote address, our approach is accessible, pragmatic, and often humorous. We’ll make sure your audience is inspired and ready to take action.

Headshot of Amber D. Nelson


Thanks for checking us out! I’m Amber Nelson, the ringleader here at The Lingo Institute. I’ve been happily building this language and leadership company since 1997.  My team and I are  dedicated to helping our clients build a strong communication foundation to increase their reach, maximize their impact, and meet their business goals. 

My favorite part of this work is helping people find their words. I believe, unequivocally, that words matter. What we say and how we say it defines who we are and can lead us to who we want to be. It’s the connection between language and leadership that inspires me every day. 


The Lingo-ist Blog

Amber shares communication insights and inspirations in her blog, The Lingo-ist.

Is that a “Yes” or a “No”?

I’ve been doing a lot of thinking lately about the costs and benefits of binary questions and binary answers when it comes to effective communication. While a simple “yes” or “no” may be the most direct way to respond to a question, it isn’t always all you need. On...

Watch it! How Observation Helps Communication

Observation is a key element in any good communicator’s toolkit. Seeing signs of interest, discomfort, or comprehension can guide your words, alter your plans, and shift your agenda. But if you aren’t actively looking for the way your audience is responding, you can...

The Value of Kindness

Valentine’s Day can bring up a lot: hopeful expectations, outsized feelings of responsibility, dread, excitement, and more. Words of kindness can help navigate all of these issues and more every day of the year. Not just for special occasions, words of kindness can...

Your Words Make a Difference

It’s so easy to give in to the caustic behavior of others. The person who cut you off in traffic, the guy yelling into his cell phone at the grocery store, the woman belittling the barista at Starbucks. Every one of these acts poisons the environment just a little....

It’s Time to Finish What You Started

Language and leadership are two of my favorite topics. I spend a good deal of time studying the symbiosis of these skillsets. More often than not, powerful leaders know how to effectively communicate and effective communicators know how to powerfully lead. But...

Have You Decided What You Want?

Want to pitch a new plan, bid on a project or get a raise this year? Start with the end in mind. Decide what you want and ask for it up front. Don’t expend valuable facetime with decision-makers ramping up to your ask or seeding the conversation. Ask directly for what...

Random Acts of Kindness

A few days ago I was in line at a Starbuck’s drive through. As I pulled up to the window to pay, the barista told me the car in front of me had covered my order. Though the generous driver and I didn’t exchange a single word, s/he delivered a very big message. One...

Use This Childhood Fav For Better Communication

Remember back in your childhood years when show and tell was an important part of life? You’d bring an object to school that was important to you, show it to your class and tell them what made it special. A similar approach can be useful when it comes to delivering...

He Said, She Said

Miscommunication between the sexes can make for a great romantic comedy. It’s also proven to sell an impressive number of books – think “Men are from Mars, Women are from Venus,” and “The Five Love Languages”. But at work and in the world, gender language differences...

What’s So Funny?

Humor comes in a wild variety including slapstick, highbrow wit, insider humor, outsider humor, and, of course, scatological humor. You may find yourself doubled over in laughter at a joke that your colleagues find unamusing or inappropriate. Alternatively, you may be...

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