“With the right words you can change the world.”

— Charlotte, Charlotte’s Web by E.B. White

“If you can’t explain it simply, you don’t understand it well enough.”

— Albert Einstein

“The art of communication is the language of leadership.”

— James Humes

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”

— Lee Iacocca


The Business of Language

The Language of Business


Whether you’re an executive, a new manager, or starting your first “real” job, finding the right words can be tricky. Language and leadership coaching can help you make your case, lead your team, and more effectively do your job.


We work with businesses, internal teams, entreprenuers, and nonprofits to eliminate the obstacles to effective communication and replace them with powerful language and leadership practices.


Whether we’re delivering a custom training program or a keynote address, our approach is accessible, pragmatic, and often humorous. We’ll make sure your audience is inspired and ready to take action.


Whether we’re delivering a custom training program or a keynote address, our approach is accessible, pragmatic, and often humorous. We’ll make sure your audience is inspired and ready to take action.

Headshot of Amber D. Nelson


Thanks for checking us out! I’m Amber Nelson, the ringleader here at The Lingo Institute. I’ve been happily building this language and leadership company since 1997.  My team and I are  dedicated to helping our clients build a strong communication foundation to increase their reach, maximize their impact, and meet their business goals. 

My favorite part of this work is helping people find their words. I believe, unequivocally, that words matter. What we say and how we say it defines who we are and can lead us to who we want to be. It’s the connection between language and leadership that inspires me every day. 


The Lingo-ist Blog

Amber shares communication insights and inspirations in her blog, The Lingo-ist.

When You’re Leading But They’re Not Following

As a leader of teams, families, corporations, and nonprofits, you may be doing all the “right” things, using all the “right” words and find that those you lead simply aren’t following. They seem to be disengaged, working just hard enough, or even actively moving in a...

What to Say When Confronted With Rudeness

When my son was little he’d occasionally push the boundaries of politeness with an abrasive comment or overbearing question. Most of the time my response was a fairly even-handed, “Would you like to try that again?” My intent was to point out the unacceptable behavior...

How to Use Your Words to Fight Imposter Syndrome

Familiar with imposter syndrome? It’s the sense that you’re a fraud and that your inadequacies will be discovered any minute. Next thing you know, you’ll be shunned in public, lose your job and never recover from the shame of being found a sham. There’s plenty of...

Don’t Waste One More Meeting!

Yep, it’s true, every week Americans spend an outrageous number of hours in meetings or preparing for them. Though you can’t likely cancel all the meetings on your calendar that promise boredom or frustration, you don’t have to consider all that time a waste. With a...

Want a Raise? Revise Your Words.

When you’re looking for a raise, recognition, or a little more respect, revising your words is a great place to start. The fact is, you may be an expert accountant, a brilliant programmer, or an accomplished researcher but if you don’t tell others about the impact of...

Before You Take the Stage

Whether you’re running your weekly staff meeting, delivering a new business pitch, or presenting a keynote address, your intentions will show. So before you take the stage or begin crafting your words, pause for a few minutes and consider your intentions. What are you...

How to Recover from That Embarrassing Comment

Whether you introduced your company president to a potential client by the wrong name, insisted you had the right answer (and later learned you were wrong), or asked a woman who isn’t expecting when her baby is due, you are not alone. We’ve all made embarrassing...

“Entitlement” Isn’t Always a Dirty Word

The dark side of entitlement – like trading money for college admission, claiming affluenza to avoid taking responsibility for your actions, and expecting special treatment because you have an extra-large bank account – seems to get all the attention. But there’s a...

What Did You Just Ask Me?

Setting and maintaining appropriate boundaries can be complicated work whether you’re looking at personal or professional relationships. While you may need to divulge your height and weight for your doctor, you needn’t do so for a curious co-worker. Your loan officer...

Talking to the Enemy

Whether it’s the questionable behavior of a senior partner, running into another candidate for the job you want, or crossing paths with someone pitching the same account you just pitched, speaking with the enemy can be a tough challenge. Rather than seeing red,...

Interested in working with The Lingo Institute? Let's talk.

3 + 14 =