“With the right words you can change the world.”

— Charlotte, Charlotte’s Web by E.B. White

“If you can’t explain it simply, you don’t understand it well enough.”

— Albert Einstein

“The art of communication is the language of leadership.”

— James Humes

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”

— Lee Iacocca


The Business of Language

The Language of Business


Whether you’re an executive, a new manager, or starting your first “real” job, finding the right words can be tricky. Language and leadership coaching can help you make your case, lead your team, and more effectively do your job.


We work with businesses, internal teams, entreprenuers, and nonprofits to eliminate the obstacles to effective communication and replace them with powerful language and leadership practices.


Whether we’re delivering a custom training program or a keynote address, our approach is accessible, pragmatic, and often humorous. We’ll make sure your audience is inspired and ready to take action.


Whether we’re delivering a custom training program or a keynote address, our approach is accessible, pragmatic, and often humorous. We’ll make sure your audience is inspired and ready to take action.

Headshot of Amber D. Nelson


Thanks for checking us out! I’m Amber Nelson, the ringleader here at The Lingo Institute. I’ve been happily building this language and leadership company since 1997.  My team and I are  dedicated to helping our clients build a strong communication foundation to increase their reach, maximize their impact, and meet their business goals. 

My favorite part of this work is helping people find their words. I believe, unequivocally, that words matter. What we say and how we say it defines who we are and can lead us to who we want to be. It’s the connection between language and leadership that inspires me every day. 


The Lingo-ist Blog

Amber shares communication insights and inspirations in her blog, The Lingo-ist.

Who Are You Inviting?

Whether you are a devoted introvert or passionate extrovert (or somewhere in the middle), the fact is we humans are social animals.  We need each other and we need to feel seen, heard, and accepted in order to do our best work in business, at home, and in the world....

The Most Important Voice

Whether you’re struggling to figure out how to manage remote learning for your children, navigate layoffs at work, or just trying to find a way to stay balanced during this incredibly chaotic moment in history, I invite you to spend some quality time with the most...

Lead, Follow, or Get Out of the Way

The world is shifting – on every level. We are, in so many ways, at a crossroads. You can choose to hunker down and wait for the others to decide what the future will be or you can rise up and begin to build the future you want. I’m not necessarily suggesting you...

Choose a Better Fight

In junior high I believed the myth of one shared American experience. I lived in a mostly homogenous town and watched, with a fairly average group of White kids, as our earth science teacher wheeled in a TV on a cart so that we could watch the space shuttle Challenger...

Words Matter

Two months ago I decided to bring back The Lingo-ist to support, encourage, and empower those navigating the global pandemic known as COVID 19. So many lost jobs, so much despair, and so much chaos. The purpose of this blog is to help people find their words and use...

Are You Planning for Success?

Whether you’re planning your summer vacation or the launch of a new product, defining success should be one of the very first items on your “to do” list. While the SMART goals strategy can be helpful in terms of identifying objectives that are Specific, Measurable,...

When You Can’t Find the Words

There is no shortage of situations in which our words fail us. A surprise visit from relatives. An on-the-spot request for information at a staff meeting. A sudden delivery of bad news. Sometimes you just can’t find the words to respond in an appropriate fashion that...

The Power of the Pause

As the summer begins to unfold and you dream of lazy days by the pool, consider how an intentional pause might improve your conversations at work and in the world. In the same way a weekend getaway can refresh your perspective or adjust your attitude, a meaningful...

Aren’t You Curious?

So many of our interactions at work and in the world are rote. From the mechanical “How are you?” to the way we glaze over as the weekly sales goals are reviewed every Friday, many of us have lost our sense of curiosity about one another and the work...

How Leaders Set Boundaries That Stick

Boundaries can be tricky territory in any arena, and leadership is no exception. As an employee, you can use straight-forward boundaries to teach others how frequently you’ll work afterhours or whether you’ll be answering emails over the weekend. As a leader, however,...

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